Click to visit them.
DCDeli.com is used like this,
Start with almost any Product or Service, apply Your best Keyword, add "DELI", make it a .COM and you immediately have a GREAT, viable platform that shouts what you are about. "Deli" implies "Quality", "Variety", "Specialty Items". "Deli" also connotes "Store", "Outlet", "Supermarket", "Shop", etc.
There are many, many Non-Food Businesses online that do just that. Check them out.
Already have a well thought out Website but getting traffic to it just needs a little help? No problem. Get a more Keyword Descriptive, Memorable Domain Name and forward (Re-Direct) it to your current Home Page, you're in business. No need to change anything about your existing Website. KEEP YOUR EXISTING NAME, AND, Re-Direct your new, easy to remember Domain Name to it. You're in Business.